Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News

Welcome to the latest edition of Return On News!

It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you can make it through the whole list without reading too much meta-content about the articles, and just get to the original material.

Return On News: Top Content I’ve Tweeted Recently

10 Reasons I Don’t Retweet You & Your Content

Pam Moore gives 10 thoughtful objections to why she won’t retweet content blindly. Basically, button up your presentation, engage via social media before asking for a retweet, and generally behave. From Social Media Today.

Domain verification using CNAME records

From the Google Webmaster Central Blog, you can now verify your site using CNAME records. This eliminates the requirement to upload a block of code to your header or CMS. Read more about it here.

What if links aren’t as important as you think?

Bing actually has a very insightful Webmaster Central Blog of their own. In this post, they caution us not to over-focus on links as the main SEO tool In their own words: “User Experience + Compelling Content FTW!”

How to Target Multiple Cities with Your SEO

I recently stumbled upon the Pingler blog, and this post was of particular interest since I am currently working with a client whom is trying to do exactly this. Nice refresher post for those of you who need to catch up on the latest recommendations.

Which Social Platform Really Drives the Most Traffic?

Good data from Social Media Today for those of us who depend heavily on social media for traffic generation. You can guess who the top dog is (Facebook, of course). Take a look at the chart in here to see how the other platforms fare in comparison. Good tool to decide where your time is best spent as a marketer.

Google Updates Toolbar PageRank Again

Courtesy of Chris Crum of WebProNews, this article covers the reaction to the latest update to Google PageRank via the toolbar. Some SEOs saw significant movement, and speculation around freshness increasing in importance is a theme.

Majestic SEO – Open Site Explorer Shootout!

Stone Temple Consulting spent time with Rand Fishkin of SEOmoz and Dixon Jones of Majestic SEO to build a “bake off” between the two top backlink tracking platforms in the industry. See how they stack up. Good stuff to keep in mind when you are looking at your own SEO progress.

Don’t Ignore Manual Penalties from Google

Michael Garrity of Website Magazine explains why you should not just wait out manual penalties from Google until they expire after several months. Basic stuff for advanced SEO’s, but for the novice online marketer, this is a good article to read and understand.

10 Common Mistakes In B2B Paid Search

David Rodnitzky’s guest post on Search Engine Land covers a list of important topics for B2B Paid Search. He covers everything from system integration to keyword selection. Great read for those of us with hands-on PPC responsibility on behalf of B2B companies.

3 Lies that ‘Social Media Experts’ Like to Tell

The term “Expert” gets bandied about loosely these days. Unfortunately, not all who claim to be an expert are. This post on Social Media Today discounts three common lies that companies hear from self-proclaimed experts in the field.

21 Reasons People Don’t Trust Your Company

Trust comes down to credibility, and this blog post from HubSpot gives a list of reasons you might be failing to establish the credibility your prospects want to see to trust you. Great line from the post: “Stop being sketchy.”

6 Habits of Highly Effective Mobile Marketers

Guest post on Mashable that evangelizes how to change your priorities, mindset, and activities to incorporate mobile marketing now.

Google Gives You A New Way To See How Many Pages You Have In Its Index

Another good article from Chris Crum of WebProNews. Google has implemented a new feature to Webmaster Tools that shows you how many pages of your website currently show up in the index. I believe Google is still working out some kinks in the tool, but we’ve needed something like this for a long time to take the guesswork out of the indexing question.

The Evolution of Guest Posting

Search Engine Watch covers off on the latest trends and requirements you need to keep in mind when pursuing guest posts that link back to your website. If you are looking for link love, read this today.

Summary

Thanks for reading this edition of Return On News! Feel free to share content with me directly, and if it makes the curation list, it will be included in a future edition. In fact, if you want to be mentioned as the source, let’s talk!

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